As members of the Craft Brewing Industry, it is our duty to create a culture that nurtures new ideas, inclusiveness, and diversity. As a small and independent business, we have a responsibility to our community. We must acknowledge that the faces in our industry do not always reflect the diversity of the communities that we serve, and WE WILL DO BETTER.
We understand that in order to create change, we must be a part of the solution. We cannot be bystanders in the fight for social justice. To the black community – we see you, we hear you and we are listening. Coronado Brewing Company is committed to supporting the black community and taking positive steps to building an ethnic mosaic that is all-inclusive. Our first action will be to donate 100% of the proceeds from our upcoming beer release “Untitled” to the nonprofit organizations, Know Your Rights Camp @yourrightscamp (https://www.knowyourrightscamp.com/) and The Sentencing Project @endlifeimprisonment (https://www.sentencingproject.org/).
Our second action will be to address diversity and inclusiveness within our company and leadership teams. This work will be led by Eddie Buchannon, our Vice President of Business Development, and will explore ways we can further diversify our company and continue to build stronger relationships with communities of color.
We are committed to being a diverse and inclusive company. We are committed to finding more ways to help humanity, better ways to serve our communities, and be a more pronounced voice in the conversation about the social injustice communities of color face. Together we can make a difference.
The beer “Untitled” is an 8.1% Double Dry Hopped DIPA using Mosaic, Vic Secret, and Citra hops and will be available Wednesday, June 24 at all three Coronado locations ONLY.