Job Summary

We’re seeking an energetic, self-motivated Sales Representative to join our growing team. You’ll be responsible for driving sales, building strong relationships with retailers and wholesaler partners, and increasing the visibility of the Coronado Brewing Co. portfolio within North County San Diego, with coverage extending into southern Orange County. This role is perfect for someone with a passion for craft beer and cider, a results-driven attitude, and the ability to succeed in a fast-paced, competitive environment. 

Key Responsibilities (including but not limited to):

• Develop new business and maintain current accounts within the region of northern San Diego County and southern Orange County to achieve territory volume and distribution goals. 
• Increase Coronado sales and brand visibility in designated region by opening new accounts, expanding distribution in existing accounts, selling in features, building displays, hosting promos and utilizing POS items.
• Educate accounts and consumers on Coronado Brewing Co.’s brand and portfolio of core products, LTOs, pricing, etc. Identify new business opportunities and become acquainted with key decision makers or decision influencers in your market.
• Develop “preferred supplier status” and build relationships with key people at distributor, such as Brand Manager, Area Sales Managers, Sales Reps, Merchandising Teams.
• Work collaboratively with distributor partners to execute sales plans and initiatives. Implement action plans for distributor partners, ensuring clear and measurable objectives to deliver on distribution and volume targets.
• Develop understanding of how wholesaler executes in the market: point of sale orders, pulling and invoicing of samples, scheduling work-withs, scheduling merchandiser account visits for specialty point of sale and large displays, receiving monthly sales reports, scheduling time at weekly/monthly sales meetings.
• Conduct tastings, promotions, and staff trainings to increase brand awareness and drive velocity. Represent Coronado Brewing Co. at industry events, beer festivals, etc.
• Visit a minimum of 50 quality account calls per week, including evening and late-night on-premise visits as needed.
• Utilize CRM and reporting 

Required Skills/Experience (but not limited to):

• Must reside in San Diego County.
• Two or more years of beverage-related sales experience, preferably in the craft beer or alcohol industry. 
• Strong knowledge and experience in the local marketplace.
• Highly organized with strong time-management skills and the ability to work independently.
• Excellent communication, presentation, and interpersonal skills with great judgment and professional maturity.
• General knowledge of brewing process.
• General knowledge of the Beverage Alcohol industry — market share, product offerings, etc.
• Knowledge of distributor operations, knowing how to work with distributors, and understanding how to work with different trade channels.
• Must be able to travel.
• Must be able to work flexible hours/days, including weekend events.
• Computer competence in Word, Excel, PowerPoint, Canva, Outlook, ideally VIP/KARMA
• Administrative ability to complete company’s minimal administration requirements on time regularly such as expense reports, monthly recaps, monthly calendar, budget management, daily e-mail responses, weekly call reporting, etc.
• Must have a clean driving record (Motor vehicle records checks will be performed on candidates).
• Ability to lift and move kegs and cases of beer frequently, at least up to 50 pounds.
• Ability to climb, kneel, and stoop to arrange and display point of sale frequently.

Perks & Benefits

• Competitive base salary + commission
• Health, dental, and vision insurance
• 401(k) with employer match (eligibility after 1 year of employment)
• Mileage and expense reimbursement
• Opportunities for career development and industry training