Brewery Sales Rep – Bay Area

Full Time
Posted 4 weeks ago

The Coronado Brewing Company is continuing to grow rapidly and has an immediate opening for a self-motivated individual who is ambitious and ready to make a difference. Qualified candidates must be outgoing, goal-oriented, and have a passion for the craft brewing industry. In this dynamic position, you will be an ambassador for our great beer, help build and maintain professional sales relationships with wholesalers, retailers, and consumers, as well as become a champion of quality assurance in the marketplace.

Ideal candidates will reside in Bay Area / San Jose Area.

Responsibilities (but not limited to):

Market Development:

  • Achieve specified territory volume and distribution goals
  • Develop new accounts and maintain current accounts within the market
  • Communicate with retail accounts regarding brands, pricing, inventory, events, etc.
  • Become acquainted with every key decision-maker or decision influencer in your territory
  • Increase Coronado sales and brand visibility in designated territories by opening new accounts, expanding distribution, selling in features, building displays, hosting promos, and utilizing POS
  • Work with distributors on a weekly basis, plan/attend promos/staff training, land new package, and draft placements at key retailers
  • Visit a minimum of 10+ accounts a day
  • Availability and willingness to work in the market some weeknights and weekends
  • Conduct wait staff/bartender educations, beer tastings, evening promotions and beer festivals

Distributor/Market Knowledge:

  • Develop “preferred supplier status” at distributor by being recognized as one of the distributor’s best supplier reps based on contribution to the growth and prosperity of both Coronado Brewing Company’s and distributor’s businesses
  • Knowledge of who key personnel are at distributor and build relationships with President/GM, sales directors, supervisors, sales reps, merchandising manager, events coordinator, operations manager, draft manager, pricing coordinator, etc
  • Develop an understanding of how our wholesaler executes in the market: point of sale orders, pulling and invoicing of samples, scheduling ride alongs, scheduling merchandiser account visits for specialty point of sale and large displays, basic policies for handling distributor bill backs, receiving monthly sales reports, scheduling time/presenting at weekly/monthly sales meetings and how sales reps and supervisors are compensated
  • Know pricing of all Coronado Brewing Company products plus general pricing of top five craft and import beer competitors in market
  • Develop market specific customer target lists
  • Partnering with distributors to ensure orders are placed, products are received, business is growing at accounts and product freshness is maintained

Required Skills/Experience (but not limited to):

  • Ideal candidates will reside in the Bay Area
  • Desire to build a career in sales
  • 1-2 years minimum of beverage-related sales experience
  • Bachelor’s degree or equivalent work experience
  • Strong knowledge and experience in the local marketplace
  • Highly motivated with an assertive, confident personality
  • Excellent organizational skills and the ability to work alone
  • Ability to successfully receive constructive feedback and implement changes when necessary
  • Strong knowledge of Coronado Brewing Company, its history, and its product offerings
  • Great judgment and professional maturity, especially involving alcohol consumption
  • General knowledge of brewing process
  • General knowledge of market share and product offerings of the top five craft and import breweries in USA, as well as top four US beer companies
  • Excellent communication skills and the ability to master the selling skills process
  • Knowledge of distributor operations, knowing how to work with distributors, and understanding how to work with different trade channels
  • Must be able to travel
  • Must be able to work flexible hours/days, including weekend events
  • Computer competence in at least Word, Excel, PowerPoint and Outlook, ideally VIP, KARMA and/or Concur too
  • Administrative ability to complete company’s administration requirements on time regularly such as expense reports, monthly recaps, monthly calendar, budget management, daily e-mail responses, weekly call reporting, etc.
  • Must have a clean driving record (Motor vehicle records checks will be performed on candidates)
  • Ability to lift and move kegs and cases of beer frequently, at least up to 50 pounds
  • Ability to climb, kneel and stoop to arrange and display point of sale frequently

Compensation: CBC offers a competitive salary, bonus, benefits, auto mileage, cell phone allowance.

The anticipated salary range for this position is between $60,000 plus commission and benefits and $65,000 plus commission and benefits.

If interested and qualified, please attach a resume, cover letter and salary requirements to or

Job Features

Job CategorySales

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